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After a few seconds she puts it down and picks up a Coke Zero instead, the very product Coke No Sugar was supposed to replace. The shelves are stacked with Zero - it's hard to even see No Sugar. This one interaction, witnessed by news. While in some overseas markets, Zero is no more, in Australia it's stubbornly hanging on taking up far more shelf space than its successor. Alison Watkins, chief executive of Coca-Cola Amatil CCA , the company that produces Coke products in Australia, today said the transition to No Sugar was a "work in progress" because Australian consumers, more than any in the world, had taken Zero to their hearts.

More needed to be done for customers to "understand " No Sugar. Indeed, Woolworths has told news. Yet, come hell or high water, the company is under strict instructions from the US to ditch Zero. Branding experts have warned replacing Zero is risky, while industry analysts have said the market is saturated and the big money was in bottled water. On Wednesday, CCA reported an 81 per cent jump in profits but its underlying net profit, excluding one-offs, was down 0. In the carbonated category, which accounts for 61 per cent of sales, things were less sweet.

Profits were down 6. The company said energy drinks and dairy products were providing growth. Coke No Sugar launched in Australia in June It was thought Zero fans would swiftly succumb to the newcomer's charms which they claim has a near identical taste to full fat Coke.

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CCA said a third of soft drinks consumers had now tried No Sugar. But it was a troubled launch. Woolworths initially refused to stock No Sugar, saying there were already plenty of diet drinks on the shelves.

They only relented in December. But it has far less prominence than Zero. In Aldi, a small number of No Sugar multi-packs sat on a shelf. Not far away, on a pallet, stood a tower of slabs of Zero. In Woolworths, there appeared to be at least four times the amount of Zero to No Sugar. But no No Sugar.

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Dear Cocacola A Customer Relations Nightmare English Edition

On Woolworths' website, shoppers can select seven Zero products, including cans and bottles, compared to just two for the upstart. Even if you forget the textbook s marketing disaster that was the replacement of Classic Coke with New Coke, there was the far more recent launch of Coke Life, now called Coke with Stevia. They might have said, 'If you want rid of Zero we want better margins,' because of concerns No Sugar might be a dud.

Coles and Woolies refused to discuss the sales of No Sugar.


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But Woolworths did reveal they wanted Zero to remain available. One retailer insider told news.

Dear Pepsi-Cola: Another Customer Relations Nightmare

Nice Place to work. The company was nice to work for, hours were not bad and work life balance was decent.


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    • Well working at Coca-Cola I got a loan with all the employees managers but it was this one manager that probably couldn't understand that enough is en. Enough is enough if you are working from 2 p. So if you go and tell the supervisor look I have work from 2pm to am and we have two more hours of work I need to go so I can recruit for tomorrow as a temporarily worker.

      What a nightmare. The most depressing place I have worked and i worked for a mortician in the baby division. If I were to do it again I would be a merchandiser. You work alone. This was one of the hardest jobs I have had. Hands and body ached daily. Pay could have been better to match work. Llloonnngggg hours!!!!!!

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      I hated this job, worked here for 9 months, never worked less than 12 hours, worked hours in a day on multiple occasions, then had to turn around and be right back at scheduled time. Hours were sooo bad. Pay was pretty good because of hours except for the taxes.

      Extremely fast passed job, I'm talking literally running the entire shift. If you wanna get in shape here's your chance, I lost lbs in 9 months.

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      When I say running , I mean exactly that, moving as fast as you physically can, for the entire shift, if you dont, you dont last. Very tight space to work on. Huge volume of products are being squeezed into a tiny warehouse, compromising the workers safety. The company keeps on adding more SKU's almost every month and needs to relocate to a larger facility that can keep up with the volume.

      Staffing is also an issue. Aside from that, and if management fixes these issues it'll be an okay workplace. Good place to work just lots of hours. It's a great place to work you may work mor than you want but you get the weekend off basically and great pay. You have to balance work and home life. No loyalty. Great job.

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      I enjoyed working there if it wasn't a temporary job thru a temp agency i would continue. Good pay overnight overtime. Only thing its pretty humid so dress comfortable. Review this company. Claimed Profile Review this company. Want to know more about working here? Ask a Question. Overall rating 3. Diversity score 73 out of